According to research by Smart Insights, 45% of organizations have no clear digital marketing strategy, despite their engagement in digital marketing. This implies they don’t deliver the best results or ROI. They also fail to implement checks for compliance.
Implementing digital marketing strategy for financial services
The financial services sector is one of the highly competitive business spaces. The competition is even more challenging and exciting with the inclusion of technology. Entrepreneurs in this space need to have a unique proposition to ensure that their leads convert, so they can manage to stand out.
Startups in the financial services sector must implement a comprehensive digital marketing strategy for financial services to boost their digital marketing game. Here are the top five strategies that work:
Well-designed and easy-to-navigate websites
If you target digital marketing for financial services, you should offer a uniform experience across all channels. This calls for an optimized website with a smooth UI and UX user experience to ensure that your customers don’t find it difficult to navigate.
As a financial organization, you should maintain a consistent application and a functional website design, which can propel your visitors to spend more time on your site. Besides, you can adopt new-age tech innovations like chatbots so they can make the users’ overall experience more immersive.
Plan for Local SEO
Online content goes hand in hand with SEO (Search Engine Optimization). As a financial services provider, you need to stay on top of the competition. Most of your target clients and visitors to your website will go for the first few search results on Google.
Interestingly, one study revealed that 72% of customers who did a local search visited the nearby outlet within the next few minutes. If you’re starting up or targeting a local market, you should excel at local SEO to help you generate meaningful leads. Experts suggest a combination of SEO and PPC advertising to help you gain maximum visibility.
Focus on content marketing
In the face of the COVID-19 pandemic, content has remained one of the most powerful tools to connect to the world. You can tap on the power of content to boost your digital marketing endeavors.
As a financial services provider, you should prioritize the creation of updated content. This comes with a clear content plan, regular optimization, and having a clear focus on what you plan to achieve.
Personalization is one of the latest internet buzzwords. It can be a potential digital marketing strategy for financial services. According to studies, 72 percent of customers engage with specific messages that appeal to their needs. In the financial services world, personalization involves giving your customers relevant services that meet their financial needs.
You also need to make user-specific recommendations to improve your customers’ overall experience. This means you should monitor their activities continually and even engage in behavior profiling to understand what you can offer to each user in your ecosystem.
Other digital marketing strategies that you should consider implementing include mobile marketing, educational videos, social media marketing, and email marketing. These methods work together to ensure that you accomplish your digital marketing goals as a financial services provider.
At Redwings Marketing, we offer strategic marketing strategies that will help improve your customer experience. Visit the website to learn more